Art Director/ Senior Graphic Designer
When Angela Reat was growing up, she loved re-decorating closets—hers or friends’. “I’d take all the clothes out and turn them into playrooms,” she laughs. Closets or graphic design, the common denominator for Angie is solving problems. “I like to take a big, nasty mess and make it clean, organized, beautiful and functional. I like things that are gorgeous or striking, of course, but I like things that function well even better.”
As a west coast based graphic designer, Angie applies her problem-solving approach to identity and branding for the food, beverage and hospitality industries. Her specialty is helping small-business owners launch their dreams—a quest she is intimately familiar with as the co-owner, with her husband, the winemaker Matt Berson, of Portland Wine Co. “My job is helping clients understand what they want—even when they think they don’t know.”
Angie is an accomplished designer with an strong portfolio of domestic and international work. In addition to web and print design for large brands such as Disney, Warner Brothers and Universal Studios, the native Texan has traveled, lived and worked in South America, Asia and Europe. She founded and was creative director of a design firm in Rome and served as an art director for the University of California San Francisco.
Almost 2 decades ago, she formed Imprint Design to contribute her branding and design acumen to the success the region’s nationally acclaimed wine and food industry. Her approach, and her results, are in synch with the region’s marriage of tradition and creativity. It gives her great pleasure to help her clients grow their business through uniquely beautiful and functional branding and identity.
“Graphic design should be all about the client,” Angie says. “Great design doesn’t get noticed for its sake but rather for how it represents the brand perfectly.”
Angie has a BA in Industrial Design from San Francisco State University. She lives with her husband and daughter and, when she’s not going to wine dinners, loves to garden, sew, knit, cook, bake and twinkle on the piano.
Imprint Design (Studio)
ASSOCIATE CREATIVE DIRECTOR
(actual title was "principal artist")
University of California, San Francisco (UCSF) Public Affairs
Creative Resources, Rome Italy
ART DIRECTOR OF WEB DEVELOPMENT
The Design Room, San Francisco, CA
ASSOCIATE ART DIRECTOR OF WEB DEVELOPMENT
Guidance Solutions, Los Angeles, CA
IT PROJECT MANAGER FOR CISCO SYSTEMS NETWORKER'S TRADE SHOWS AND CONFERENCES
Conference Planners, Burlingame, CA
CREATIVE DIRECTOR/branding & identity/print & web
USA; San Diego, San Francisco, Los Angeles, Portland (OR),
(to name a few)
Aha! Marketing group (Alling Henning Assoc)
Regence Health Care
Ecova (formerly Eco energy and sustainable management)
Secret Society Ballroom
UCSF School of Pharmacy
World Food Program (U.N. in Rome, Italy)
American Women's Association of Rome
+ over 40 more (see client list)
GRAPHIC DESIGN INSTRUCTOR
Sky Due (computer skills school) Rome, Italy
American Embassy of Rome
City College of San Francisco
San Francisco State University San Francisco, CA
B.A.I.A., Bachelors of Art in Industrial Art (emphasis Furniture).
President of IDSA SFSU division (Industrial Society of America)
Brunel University London, England
Exchange student in the school of design
1995 WEST OFFICE EXHIBITION DESIGN
Design for non-profit Science Museums, Intern and Assistant Designer
DESCRIPTIONS OF DUTIES, SKILLS AND EXPERIENCES
As a freelancer I have experienced working with a wide variety of clients in Portland, OR, Los Angeles, San Diego, San Francisco and Rome, Italy (see client list). This experience has exposed me to a multitude of projects specializing in graphic design including both digital and print formats, as well as scoping projects from conception to completion by mentoring clients on their graphic goals, working within determined time lines and meeting budgeted plans.
UCSF PUBLIC AFFAIRS (The University of California San Francisco)is responsible for all of the media relations both inside the University and with the public. My responsibilities have included:
• Creating original innovative designs for various UCSF publications.
• Maintaining, enhancing & monitoring UCSF Id standards.
• Preparing and creating job proposals, client presentations, estimates, time lines & budgets.
• Guide & strategize with clients determining design directions for their communication needs.
• Hire & art direct assets (photographers, illustrators, printers, free-lance designers),
which includes coordinating printing bids, press checks and budgets.
• Project management: planning and monitoring jobs from concept to delivery
• Job management from projects initiation to delivery and archiving
CREATIVE RESOURCES is comprised of American and Italian women in Rome, is an identity, marketing and promotions organization. As director of Identity, Graphics and Marketing my responsibilities include logo review and redesign, online presences, collateral design unity (creating and keeping all graphics within the style guide’s boundaries). Our clients range from the US Embassy in Rome, The World Food Program (WFP), a division of the UN, various retail shops, to the tourism industry.
CONFERENCE PLANNERS facilitates large-scale conferences, trade shows, training seminars and industry events for leading information technology companies, nationwide. As the IT project manager, I helped corporate clients, such as Cisco Systems, develop and execute major promotional and educational events.
My responsibilities included:
• Developing business requirements
• Authoring technical documentation
• Managing escalating project issues
• Meeting with clients and team to effectively facilitate the projects' evolving
information technology requirements
THE DESIGN ROOM was a full service design firm specializing in identity design, collateral and web design. As Art Director my responsibilities included:
• Working directly with clients to develop project scope and deliverables
• Accompanying Business Development in sales meetings and developing estimates for
job time estimation and job costing purposes
• Developing creative briefs
• Creating site architecture documentation, interface design, site maps,
navigation schematics, and page elements for a broad range of websites
• Strategic design converting business requirements into digital assets
• Managing, mentoring and coordinating workflow of design staff
GUIDANCE SOLUTIONS located in Los Angeles, is a leading developer of customized e-business solutions. They mainly work with traditional businesses, such as Footlocker and Bidwell & Company, to identify and implement new opportunities on the Web. My responsibilities included:
• Managing Senior and Associate Interactive Designers as well as Art Contractors
• Managing and balancing personnel resources of the art department
• Working with design and production staff to establish composition and layout
• Identifying, communicating and selecting necessary resource needs for the art
department by assuring that artists complete work within budgeted hours